ICAN: Rebranding Phase 1
Vernacular language & storytelling as a connection tool
ICAN is a San Francisco Bay Area non-profit organization celebration its 15th year anniversary. As part of this milestone, it is embarking on a refocus, rebrand and repackaging of its services and methods of distributing its services to its clients. This effort includes the leveraging of social media to get connected with the community it serves as well as launching an effort to put some of its workshops online as interactive educational modules.
Phase 1 of the website redesign is part of a larger effort in which I have been asked to head up and plan for its interactive learning, marketing and social media programs for the next three years. The project involves working with its team, the board of directors and stakeholders to define, design and plan the execution of the three year plan.