Bookish Prose Identity

BRANDING & IDENTITY

Logo and identity system design for a business providing research, writing and editing services targeting medical education companies, science journals and academia. The client wanted a mark that was clean, professional but not stiff and corporate looking. After a wide exploration, the visual cues of movement was selected to represent dynamism — a desired trait for a consulting business that deals with varied topics and areas within the greater umbrella of science and medicine.