Netflix Movie Queue
Netflix was poised to launch the first online DVD rental service and needed a graphical user interface to work with their web site application. The GUI for the "Queue" was designed based on the existing prototype application developed by the client. Through a series of iterations, a design was chosen and tested with users in a controlled environment in order to find out how well the user experience was working. Refinements were made from these sessions and applied to the final design that went into production. In the course of these focus test sessions, the service packages that were proposed by the client were also modified to cover a range of sweet spots in the market.
The functional design of the Queue has not been changed except for minor graphical updates and the addition of saving movies that haven't been released yet.