Son Dao
1318 The Alameda. #146
San Jose, CA 95126


  • Over 20 years in design in various industries for consumer, B2B and nonprofit sectors

  • Guiding client stakeholders on project involving UI, UX, and Branding design for cross platform applications at enterprise level

  • Design process involvement B2B enterprise product with client and stakeholder partner from concept to execution

  • Collaborative in working with stakeholders to turn requirements into products

  • Relationship management with clients, stakeholders, and partners to achieve product goals

Tools: Whiteboard, Adobe CS, Sketch, Invision, Omnigraffle, MS Office

Professional Experience:

Son Dao Design.  2001 – Present. San Jose, CA. Owner & Principal Designer

  • UX/UI from concept to delivery on B2C and B2B products in collaboration with product management and executive management

  • Guided product management in UX through functional, experiential and visual design

  • Translate concepts into real products by bridging business, technology and design

  • Enterprise clients include Walmart eCommerce,,, HP, Sharpyfish

Cloudmark/Proofpoint. 2017 – 2018. San Francisco, CA. Sr UX Designer (Contract)

  • UX/UI to unify a number of engineered apps that were created over time into a coherent consistent family of products

  • Created quick prototypes to support product development and feature changes

  • Used Design Thinking and Thought Exercises to help guide design

Service Now. March 2017 - 2017. Santa Clara. Sr UX Designer (Contract)

  • UX/UI from research, concept to delivery on B2B Security Operations cloud product

  • Led the research, ideation and design of the product with optimal UX for Sec Ops

  • Worked on product redesign of Security Integrations UX

RedShift Digital, Inc. – UX Agency (October 2016 – December 2016). San Francisco. UX Designer (Contract)

  • Lead engagement with client stakeholders on UX for Kaiser Permanente’s Enterprise Interactive Pattern Library (IPL)

  • Designed Video Component pattern for enterprise wide UX/UI Pattern Library

  • Created Product Requirement Document (PRD) for next generation KP Mobile App

Hablo.IO (July 2016 – May 2017). San Jose. Co-Founder and Head of Product Design.

  • Architecting UX design for Enterprise Mobile Collaboration Application product

  • Designing for Enterprise level B2B platform using Sketch and InVision

  • Guiding UX design with Product Management, Engineering and Advisory Board

  • Collaborating with Product Management and Engineering on daily basis

ROI-DNA – Digital Marketing Agency (February 2016 – March 2016). San Francisco. UX Designer

  • UX design for startup clients in B2C markets

  • Used Adobe CS for creating wireframes and storyboards

JOWY Productions –Event Planning Agency (2009 – 2016). Beverly Hills. UX/VX Designer

  • UI Design for event planning agency

  • Designed marketing website and media communications plan

Net-Tags – Stealth Mode Startup (March 2015 - June 2015). Santa Clara. Head of Product Design

  • Collaborate with CEO to define IoT product

  • Hands on website UX architecture and implementation for Enterprise level platform

  • Worked in Agile SCRUM sprints

UserLogic (2013 - 2015) - UserLogic. San Francisco. UX Director

  • Created product design for enterprise level product; Sharpyfish, an educational platform for mobile products including iOS and Android

  • Creative and UX Lead for project based learning curriculum educational product

  • UX Architecture, developed user cases, and collaborated with stakeholders

Samsung Electronics. (November 2012 - March 2013). Palo Alto. Sr UX Designer (Contractor)

UX and GUI design for mobile music app. B2C focus

  • Collaborated with product management and engineering to create UX & GUI based on PRD

  • Agile design cycles with verbose documentation to support overseas development

  • Worked with research team to user-test features in quick cycles

  • Created UX and GUI development ready documentation for engineering

Personal Sabbatical. (2004 - 2005). Americus, GA. Fine Artist & Writer

  • Focus on personal projects in writing and fine arts

Habitat for Humanity International. (2003). Americus, GA. Art Director

  • Directed designers of art department on projects from concept to execution

  • Launched Global Village & Discovery Center

  • Engaged with clients and partners to create more efficient planning and workflow

  • Cross functional consultant to other departments including Marketing, PR, Habitat World Magazine, Program Strategy and Global Village & Discovery Center

Breakaway Solutions. (2000 – 2001). Redwood Shores, CA. Creative Director

  • Directed Branding & User Experience group in Redwood Shores office

  • Managed team of six members including UI designers, information architects and producers working on B2B enterprise products: Simplexis, Plus Orthopedics and Pacificare

  • Oversaw design projects for Fortune 1000 clients

  • Worked with Sales to create new pitch strategy for Branding and UX services

JP7 Inc. (1997 – 2000). San Francisco, CA. Principal

  • Founded and operated independent design agency

  • Led project based teams on client engagements

  • Designed UX/UI projects in association with Landor Associates, Organic and USWEB/CKS

  • Helped Netflix launch its service through UX design and user testing

  • Redesigned information architecture for Barnes and Noble

  • Designed UX/UI for General Magic’s MyTalk service (1996 - 1997). Sunnyvale, CA. Creative Director

  • Designed visual interface with technical UI lead and engineering

  • Redesigned information architecture for web site

  • Managed external design, copywriting and pre-press resources

CKS Group | Interactive. (1995 -1996). Cupertino, CA. Art Director

  • Led design team to build websites for Fortune 500 & 1000 clients

  • Led team to create first web sites for General Motors Corp., Fujitsu PC, and Polycom

GTE Interactive Media. (1994 -1995). Carlsbad, CA. Associate Designer

  • Designed UX and UI for Big Bugs CD-ROM game

  • Created conceptual and final art for all game graphics

  • Art directed illustration on multiple game titles

NCR Scotland. (1993). Dundee, Scotland. Product Design Intern

  • Designed next generation ATM physical interface concepts

  • Created modular packaging system for ATM facias.

  • Created full-size mockups


Art Center College of Design. Pasadena, CA. 1994. Bachelor of Science, Product Design

Art Center Europe.  Vevev, Switzerland. 1992. Exchange program, Product Design

San Jose State University. San Jose, CA. 1990. Business Administration, Marketing