uwithus Social Activity Planner
ux and branding
uwithus is a web based service that helps parents research, plan and organize activities for their children. It connects parents with activity providers (piano lessons, sports activities, summer camps) and leverages the traditional word of mouth sharing by using the social networking of their children's friends and their parents through school and similar circles.
The brand identity for the service that I created was then extended into the look and feel of the UX/UI of the service. The client had extensive target market research already done and it pointed at a non-traditional web/tech/geek looking kind of brand and look and feel. The site had to feel more like Pottery Barn than Expedia especially as in some modules the pages are text and data heavy.