Son Dao — Résumé

1291 Chewpon Avenue
Milpitas, CA 95035


Over 20 years of experience as a lead designer in variety of industries for consumer, business to business and nonprofit sectors.

Experience with project types include UX, Visual, and Branding design for mobile, web and other platforms.

Design process involvement with clients are from concept to design, refinement, iterations and execution.

Excels at collaboration in working with executives, product management and engineering to turn requirements into design.

Excellent communication and facilitation skills in managing relationships with clients and stakeholders.


Net-Tags. 2015. (Stealth-mode startup)
- Head of UX design
- Product and product architecture definition

ICAN (International Children Assistance Network). 2015
- Creating the UX and social media plan for a non-profit organization's online presence and services
- Directing and designing new online presence based on mobile and retro to desktop
- Working with content creators to develop online parenting workshop strategy and delivery method
- Create a three year plan to implement various initiatives through mobile platforms

Vendini. 2014
- Online/mobile ticketing and venue management product UX
- Rework ticketing and customer management product UX for iPad
- Redesigning a number of disparate back-office apps into cohesive UX

Reputation X. 2013
- UX and Visual design for reputation management product
- Redesigned UX of suite of back-office apps to be consumer facing product
- Collaborated with CEO and engineering lead to create design
- Created numerous use case scenarios to refine product flow
- Selected Jquery modules for use in development to reduce prototyping time 

SharpyFish. 2013 - 2015
- Creative Direction and UX design for mobile experiential learning educational product
- Created product architecture from use cases and stakeholder interviews
- Ongoing UX design advisor

Samsung Electronics. 2012 - 2013
- UX and GUI design for mobile music app 
- Collaborated with product management and engineering to create UX & GUI based on PRD
- Faster than Agile design cycles with verbose documentation to support overseas development
- Worked with research team to user-test features in quick cycles
- Created UX and GUI development ready documentation for engineering 

Walmart Global eCommerce. 2012
- Process and UX design for GeC’s intranet portal and collaboration tools (MySpark).
- Gathered business process and needs from key stakeholders including product, finance and engineering
- Translated internal business processes into functional requirements
- Designed UX flows and UI templates for MySpark 2011 - 2012. 
- Branding and UX design for a web based startup service aimed at parents to enable searching, planning and organizing activities for their kids
- Created corporate identity & brand
- Extended look & feel of brand to UX 
- Created a UX that was appropriate to the customers of the service in addressing security and privacy
- Worked with client through development of service with their engineering provider 2011-2012. 
Visual and UX design for a web startup in the transactions space 
- Created UX strategy for service for web and mobile
- Refined UI flow to support goal of acquiring new users
- Refined visual look and feel to reduce clutter and ambiguity

JOWY Productions. 2009 - 2014. 
- Visual and UX design for a full service event design, planning and production company that operates in the US and internationally.
- Created visual and UX of site based on existing corporate identity
- Ongoing UX advisor for all mobile and web updates

Karmalize. 2009
- Startup product concept for multi-dimensional social media polling
- Created concept and UX design

Synapse Design & Technologies. 2009 – 2010
- Product marketing advisor on high-end hybrid electric vehicle startup based in Paris, France
- Created product and co-development collaboration strategies
- Recruited and coordinated international team for product development

Celebrity Sharktank. 2008
- Visual and UX design for a web and mobile product to track, rate and share celebrity personality info in a social media context.
- Fleshed out overall UX including product features based on initial concept
- Created user flows for product modules
- Created interaction model for mobile use

Wexercise. 2008
- Product design for a wearable  device that monitors physical output that interacts with Nintendo Wii and shares data in social media context with others via the web.
- Refined product functional requirements
- Created physical product concept based on existing engineering components
- Created product design from sketch to control documents


Net-Tags, Inc. 2015 – Present. Partner
- Head of UX design
- In stealth-mode

User Logic/Sharpyfish. 2013 – 2015. Partner
- Head of design and advisor on various projects

Habitat for Humanity International. 2003. Americus, GA. Art Director
- Managed and directed designers and project program for art department from inception to execution for print, new media and installation art
- Successfully launched Global Village & Discovery Center
- Engaged with clients and partners to create more efficient planning and workflow

- Served as cross functional consultant to other departments in Communications group including Marketing, PR, Habitat World Magazine, Program Strategy and Global Village & Discovery Center

Son Dao Design.  2001 – Present. San Jose, CA. Owner & Principal 
- Visual and UX/UI from concept to delivery
- UX Branding through functional, experiential and visual design
- Translate concepts into real products by bridging business, technology and design

Breakaway Solutions. 2000 – 2001. Redwood Shores, CA. Creative Director
- Led Branding & User Experience group in Redwood Shores office
- Managed team of six members including graphic designers, information architects and web producers
- Oversaw design projects for Fortune 1000 clients
- Worked with Sales to create new pitch strategy for selling Branding and UX services

JP7 Inc. 1997 – 2000. San Francisco, CA. Founder & Principal
- Founded and operated independent design agency
- Led project based teams on client engagements

- Designed UX/UI projects in association with Landor Associates, Organic and USWEB/CKS
- Helped Netflix launch its service through UX design and user testing
- Redesigned information architecture and UI for Barnes and Noble

- Designed UX/UI for General Magic’s MyTalk service 1996 - 1997. Sunnyvale, CA. Creative Director
- Design visual interface with technical UI lead and engineering
- Redesigned information architecture for web site
- Managed external design, copywriting and pre-press resources

CKS Group | Interactive. 1995 -1996. Cupertino, CA. Art Director
- Led design team to build websites for Fortune 500 & 1000 clients
- Led team to create first web presences for General Motors Corporation, Fujitsu PC and Fujitsu of America, and Polycom

GTE Interactive Media. 1994 -1995. Carlsbad, CA. Associate Designer
- Designed user experience and visual interface for Big Bugs CD-ROM game
- Created conceptual and final art for all game graphics

- Art directed illustration on multiple game titles

Art Center College of Design, Pasadena, CA. 1994. Bachelor Science, Product Design
Art Center Europe, Vevey, Switzerland. 1992 Product Design
San Jose State University, San Jose, CA. 1985 -1990. Business Administration, Marketing